🔗 Share this article A Special Release Pikachu Promo Aims to Be Super Effective Against Speculators To celebrate the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership is underway. Pokémon's creators and the Natural History Museum will launch a temporary store featuring exclusive merchandise. Fans will find products like stationery, plushes, and artwork that are inspired by the museum's aesthetic. The big draw, however, is a limited-edition Pikachu card, given as a gift with purchase at the pop-up. This shop will operate from the physical location and online from January 26 to April 19. Pokécology Behind the Partnership Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited tome filled with beautiful illustrations depicting creatures in their natural habitats. It's essentially like what an in-world scientist might publish once trainers provide field notes, or a naturalist's journal might have created if the Galapagos were populated by flying-types rather than finches. A key appeal lies in the book's serious approach, presenting Pokémon as worthy of scientific study. Writer Yoshinari Yonehara together with illustrator Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology. What Makes This Promo Card Stand Out The company regularly to issue special edition promos for major tournaments and crossover partnerships. A lot of these promotional cards typically highlight the iconic mouse Pokémon who serves as the series face. The factor setting this latest museum card is its distinctly bigger dimensions. While exact measurements have not been immediately shared, its distribution is guaranteed to be strictly limited, and customers limited to just one card per purchase. Limiting Speculator Interest According to an official announcement, a portion of the merchandise will also be sold outside the museum walls. But, a wider release will only be specific stores in the UK. Importantly, fans will not be able to acquire this promo through the online Pokémon Center. Although speculator demand is a given, it appears they will have a difficult time stockpiling large numbers this time around. If you're unable to attend, consider an alternative like fossil-themed display coming to Chicago in the coming months. "All profits from purchases made in the Museum shop and from its web shop, including these items, go toward the Natural History Museum’s non-profit work. This includes the efforts of 400 scientists who are conducting studies and finding solutions to the global ecological crisis," it says.