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"A household based in North London seeks an extraordinary and experienced educator to assist their youngest child on his initial journey to becoming an English gentleman."

Looking at this advertisement, you might readily skip the wording "beginning" as mere figurative language.

Yet, it may be the most important part of this unique employment listing, as it attempts to hire a mentor for a 12-month-old.

Many of submissions have since been sent in since the unidentified family advertised their request for the highly paid tutor, who needs to be "an exceptional individual".

During the past few weeks, the post has received attention in the press, with several wondering why?

Progressive Approach

A tutoring expert, chief executive of a global tutoring firm, which is supporting the family in their quest, said that notwithstanding initial skepticism, he viewed the plan "far sighted", and "advanced".

When he met the family, he said they understood the atypical nature of their demand, and how young their son is.

But, they stated that they "were unwilling to delay any longer" to engage a tutor, as they had postponed until their older child was five, and by that stage "cultural influence had already set in".

But what does the family indicate by "cultural bias"?

It's "all-encompassing", the expert answered. "How you eat, the manner you speak".

He explained the elder child had adopted "very nuanced, body language" from the family, and had taken on their cultural habits. The family informed Adam they hoped to prevent history to recur with their new baby.

The intention: To hire a British tutor, who must speak with Received Pronunciation, to influence the baby from day one.

Osmotic Learning

"Much of the development at the start here is kind of absorbed naturally," explained the CEO.

It's by means of this natural absorption that the family are hoping the child will pick up the English characteristics they wish to instil.

The consultant said the tutor must be an individual who attended "prestigious academies – comparable categories of schools as the family plan to send their son to".

"The educator simply needs to be the appropriate candidate, they'll be performing things they don't even know they're doing, just naturally," he commented.

Money No Object

The family informed him the chosen tutor should ideally also have knowledge of or interest in riding, skiing, the arts and musical activities so as to inspire the child in a broad spectrum of passions.

More than that though, he said the family hoped the tutor to register the child on a selection of lessons so the child would be "pony-riding and starting an instrument by the time they are around three years old".

In the family's minds, assisting their son become a "British gentleman" will result in success and provide access.

"Considering the rights and wrongs of that, because it's definitely a social class indicator," he comments.

But, notwithstanding all this instruction in "Britishness", would the child absorb alleged cultural influence from the globally influenced family he lives with regardless?

"Absolutely", said the CEO. "They know this may not work, but they've simply adopted the attitude of, 'we should try and let's go as early as we can', because the price of it is not relevant," he stated.

Overly Optimistic

A number of in the tutoring industry who share those concerns.

Peter Cui, chief executive of an educational organization, who provides private tutors, wrote that "the development of embracing two identities, or actually, becoming oneself, is something that must be experienced personally, not designed."

The expert noted that he had relocated from the Far East to the UK at the time of childhood, and had been raised knowing and practicing two backgrounds. He progressed to learn at Cambridge University.

"The notion that one individual can function as a embodiment of UK identity, an individual who can possibly transfer the attributes of a English gentleman to a infant child, strikes me as idealistic and unrealistic," he wrote.

"In my experience, engaging a quintessentially UK tutor from infancy will does not instantly produce the goal they desire.

"I wasn't provided with that kind of mentor, and yet I have been privileged enough to live numerous of the experiences they aspire for their son."

He continued: "The truth is, cultural identity can not be imposed from the external environment; it must be chosen, and it must be internally driven."

Buying Britishness

Certainly, Britishness is something the CEO hopes can be instructed – and sold.

"I believe the fact that the world regards us in this respect is something that we should be cherishing|valuing|appreciating